James A. Riffe, Jr. of Narrows is the general manager and licensed funeral director of Riffe’s Funeral Service, Inc., in Narrows, and is also owner and creative director of JRC Digital Media, LLC, a part-time video and audio production agency based in Giles County.
A 1988 graduate of Radford University with a Bachelor’s degree in telecommunications, he returned home to Riffe's Funeral Service in 2002 after a career in broadcast production and marketing. Riffe earned an associate degree from Cincinnati College of Mortuary Science in September 2004 and became a Virginia-licensed funeral service provider in December of that year.
He is currently serving as interim president for the Blue Ridge Funeral Directors Association and is a past board member of the Virginia Funeral Directors Association. He is a member of Glen Lyn Baptist Church. He also serves on the boards of the Narrows High School Sports Hall of Fame and the Narrows Athletic Fund, Inc. In 2013, he began his ninth year as the “Voice of the Narrows Green Wave” for home football games, and is also a member of NASPAA, the National Association of Sports Public Address Announcers.
He and his wife, Joyce, a teacher at Narrows Elementary/Middle School, are the parents of one son, Tyler.