title
 

Marketing Management Specialization

Award -- Associate of Applied Science Degree in Business Management (with a specialization in marketing management)

Length -- Four-Semester (Two-Year) Program

Purpose:

The Marketing Management Degree provides graduates with the necessary skills to successfully manage the marketing functions of an organization. The curriculum provides students with instruction that includes both the theoretical concepts and practical applications needed for future success in marketing management positions. Graduates learn how to identify customer needs, and communicate information concerning products and services to customers, pricing and the best way to market products and services. Students interested in transfer should contact a counselor or faculty advisor early in their program of study to discuss options of bachelor degree programs that work with NRCC marketing graduates.

Occupational Objectives:

Entry-level Marketing Representative • Assistant Account Representative • Department Manager • Advertising Representative • Marketing/Management Trainee • Sales Representative • Retail Store Owner/Manager • Customer Service Representative

Admission Requirements:

In addition to the admission requirements established for the college, entry into the Associate of Applied Science degree program in Business Management with specialization in Marketing Management requires English prerequisites as described in the college catalog. Additionally, students should have command of the fundamental processes of addition, subtraction, multiplication, division, fractions, and decimals.

Program Requirements:

The first two semesters (first year) of the Associate of Applied Science degree in Marketing Management are similar to other curriculums in business. However, in the second year students will pursue their specialty in Marketing Management. The curriculum will include technical courses in marketing and business management, courses in related areas, general education, and electives. Instruction will include both the theoretical concepts and practical applications needed for future success in marketing management positions. Topics will include Consumer Behavior, Product Strategy, Promotional Strategy, Selling, Strategic Marketing, Total Quality Management (TQM), Ethical Issues and Business Communications, Conflict Resolution, Team Building, and other current trends in customer-focused continuous improvement organizational culture. Students gain the ability to see things visually, be self-motivated, meet deadlines and strengthen problem-solving skills. Students are required to network and market to prospective employers, which is developed through class projects and discussions.

Students who plan to transfer to a four-year college after completing A.A.S. degree requirements should inform their academic advisors at the beginning of studies to determine the appropriate courses to meet transfer requirements. Courses within this curriculum may be applied to a four-year program at the discretion of the admitting institution. Upon satisfactory completion of the four-semester program listed below, the student will be awarded an Associate of Applied Science degree in Marketing Management, a specialization in Business Management.

  First Semester (Fall)  

Catalog

 

Course Title

Credits

AST 107 Editing/Proofreading Skills 3
BUS 100 Introduction to Business 3
MKT 100 Principles of Marketing 3
BUS 226 Computer Business Applications 3
ENG 111 English Composition I 3
SDV 100 College Success Skills 1

16

  Second Semester (Spring)  

Catalog

 

Course Title

Credits

BUS 200 Principles of Management 3
BUS 236 Communication in Management 3
CST 100 Principles of Public Speaking 3
MTH 141 Business Mathematics I 3
MKT 228 Promotion 3
____ ____ Humanities/Fine Arts Elective1 3

18

  Third Semester (Fall)  

Catalog

 

Course Title

Credits

ACC 211 Principles of Accounting I 4
BUS 241 Business Law I 3
BUS 265 Ethical Issues in Management 3
ECO 201 Principles of Macroeconomics 3
MKT 110 Principles of Selling 3
_____ _____ Health or Physical Education 1

17

  Fourth Semester (Spring)  

Catalog

 

Course Title

Credits

BUS 116 Entrepreneurship 3
FIN 215 Financial Management2 3
MKT 285 Current Issues in Marketing 3
_____ _____ Elective/Coop/ Internship3 3
_____ _____ Social Science Elective1 3

15


Total Minimum Credits 

66

   

Footnotes:

1Students may choose from college approved Social Science or Humanities/Fine Arts electives on NRCC catalog page 58.
2It is strongly recommended that students take BUS 226, MTH 141, and ACC 211 first.
3Electives: BUS 165, 290, 297; MKT 209

Related Programs on NRCC Catalog:

Business Management (AAS) ............................................................71
Human Resource Practices (CSC) .....................................................115
Supervision and Leadership (CSC)....................................................119

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