Text Only




Marketing Research


Library Resources

Materials on marketing research may be found in the HF5001 – HF 6182 call number range or by searching the library catalog. More specific divisions are
HF5410-5417.5 Marketing, Distribution of products
HF5428-5429.6 Retail Trade
HF5437-5444 Buying and Sales

Subjects that you many use to search for materials include marketing research, market surveys, and retail trade – research.




Dictionary of Marketing Research

Ref HF5415.2V35
Research Alert Yearbook Ref HF5415.2R47
County & City Data Book Ref HA202.A36
County and City Extra: annual metro, city, and county data book Ref HA203.C68
Places, Towns and Townships Ref HT123.P552
Statistical Abstract of the United States Ref HA202.S73









You may access the following databases from any computer workstation on campus. For off-campus access, please follow the instructions found on the library’s homepage under “Off-Campus Access Instructions”.

Business Source Complete is a definitive scholarly business database, providing the leading collection of bibliographic and full text content.

Factiva, produced by Dow Jones & Reuters, is a powerful tool for researching and monitoring news and business information. This is an excellent tool for finding company, industry and product information. Click here for an online tutorial.

Regional Business News offers full text for more than 50 regional business publications.



There are numerous databases and online resources which provide the statistics and demographics necessary for conducting market research.

American FactFinder contains population, housing, economic and geographic data from the U.S. Census.

U.S. Census Bureau
The U.S. Census Bureau collects and compiles statistics at the national, regional and local levels.

Virginia.gov provides citizens & businesses a single, electronic gateway to all government-related information including taxes and licensing.

FedStats, a gateway to federal statistical resources from over 100 federal government agencies, allows researchers to track economic and population trends, education, health care costs, and more. Profiles of states, counties, federal judicial districts, or congressional districts are available.

FirstGov.gov is the official U.S. gateway to all government information and provides links to millions of web pages from the federal government to foreign nations around the world. The link for Business and NonProfits provides statistics, laws and regulations and tax information.


If you have questions regarding any of these resources or need assistance finding
additional information, please Ask a Librarian.