Text Only

 

 

 

International Marketing

 
 

Country Research

 

 


Materials on marketing research may be found in the HF5001 – HF 6182 call number range and by searching the library catalog. More specific divisions are:
HF5410-5417.5 Marketing, Distribution of products
HF5428-5429.6 Retail Trade
HF5437-5444 Buying and Sales

Subjects that you many use to search for materials include marketing research, market surveys, and retail trade.

 

 

REFERENCE WORKS

Europa World Yearbook

Ref JN1.E85
Worldmark Encyclopedia of the Nations Ref G63.W67
Worldmark Encyclopedia of Cultures and Daily Life Ref GN333.W67
Statesman's Yearbook Ref JA51.S7
Countries of the World and Their Leaders Yearbook Ref G1.C88
Culture Shock! check online catalog for guides on specific countries

 

 

 

 

 

 

 

DATABASES

You may access the following databases from any computer workstation on campus. For off-campus access, please follow the instructions found on the library’s homepage under “Off-Campus Access Instructions.” or click here for an online tutorial.

Business Source Complete is a definitive scholarly business database, providing the leading collection of bibliographic and full text content.

CIAO (Columbia International Affairs Online) is designed to provide one of the most comprehensive sources for research in international affairs.

Export.gov provides online trade resources and market information for international market research. Try Market Research link on the left. In order to access all market research reports, you will need to register for a free account (follow the instructions given on their homepage).

Factiva, produced by Dow Jones & Reuters, is a powerful tool for researching and monitoring news and business information. This is an excellent tool for finding company, industry and product information. Click here for an online tutorial.

FedStats is a gateway to statistics from over 100 U.S. governmental agencies, including international agencies. Try Statistics By Geography; scroll down to International; select desired link.

 

WEBSITES

Numerous online resources provide the statistics and demographics necessary for conducting market research.

Country Studies/Area Handbook Series, from the Library of Congress, offers a comprehensive description and analysis of over 100 countries.

World Factbook is published annually by the Central Intelligence Agency and is a standard reference work for basic information on countries of the world.

Country Background Notes - follow link for Countries & Regions/Country Background Notes. Follow link for Business Center/more.../Country Commercial Guides/Export.gov

Governments on the WWW is a comprehensive database of governmental institutions from over 220 countries.

 

 

If you have questions regarding any of these resources or need assistance finding
additional information, please Ask a Librarian.