International Marketing |
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Country Research |
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| Materials on marketing research may be found in the HF5001 – HF 6182 call number range and by searching the library catalog. More specific divisions are: |
| HF5410-5417.5 | Marketing, Distribution of products |
| HF5428-5429.6 | Retail Trade |
| HF5437-5444 | Buying and Sales |
Subjects that you many use to search for materials include marketing research, market surveys, and retail trade.
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REFERENCE WORKS
Europa World Yearbook |
Ref JN1.E85 |
| Worldmark Encyclopedia of the Nations | Ref G63.W67 |
| Worldmark Encyclopedia of Cultures and Daily Life | Ref GN333.W67 |
| Statesman's Yearbook | Ref JA51.S7 |
| Countries of the World and Their Leaders Yearbook | Ref G1.C88 |
| Culture Shock! | check online catalog for guides on specific countries |
DATABASES
You may access the following databases from any computer workstation on campus. For off-campus access, please follow the instructions found on the library’s homepage under “Off-Campus Access Instructions.” or click here for an online tutorial.
Business Source Complete is a definitive scholarly business database, providing the leading collection of bibliographic and full text content.
CIAO (Columbia International Affairs Online) is designed to provide one of the most comprehensive sources for research in international affairs.
Export.gov provides online trade resources and market information for international market research. Try Market Research link on the left. In order to access all market research reports, you will need to register for a free account (follow the instructions given on their homepage).
Factiva, produced by Dow Jones & Reuters, is a powerful tool for researching and monitoring news and business information. This is an excellent tool for finding company, industry and product information. Click here for an online tutorial.
FedStats is a gateway to statistics from over 100 U.S. governmental agencies, including international agencies. Try Statistics By Geography; scroll down to International; select desired link.
WEBSITES
Numerous online resources provide the statistics and demographics necessary for conducting market research.
Country Studies/Area Handbook Series, from the Library of Congress, offers a comprehensive description and analysis of over 100 countries.
World Factbook is published annually by the Central Intelligence Agency and is a standard reference work for basic information on countries of the world.
Country Background Notes - follow link for Countries & Regions/Country Background Notes. Follow link for Business Center/more.../Country Commercial Guides/Export.gov
Governments on the WWW is a comprehensive database of governmental institutions from over 220 countries.
If you have questions regarding any of these resources or need assistance finding
additional information, please Ask a Librarian.